If we have a single entity handle all leads -- which is effectively what will happen if we use a Contact Us form that submits the data in plain text to a server controlled by a single party -- what will happen is that even companies with a proven track record will have no guarantee that they get any of the leads. The party controlling the server can choose at their sole discretion whether to disclose those leads or not.This is a hard one for me. I completely agree with Matt here, but we are on of the parties with a proven track record.
The problem is that some ANOs don't have this track record. They will need to build up a record as well of course. But it completely doesn't make sense to bring leads to ANOs that are not equipped to handle them. We need to think this through really carefully. Because we all benefit from converted leads.